Food in china is generally oily, salty and mostly unhealthy, so Element Fresh really satisfies a strong needstate for people who want to eat better and healthier. I love it also because it has very good service in-store. You can see passion in the restaurant managers in delivering the correct orders, and screw ups are always dealt with prompt solutions. I mean there is no perfect service in China, but their effort is commendable.
One key reason why i can keep going back to EF is also because they have a very wide selection of food- salads, sandwiches (warm and cold), asian sets, smoothies and juices. Not only that, they also constantly update their menu by season- they "feed" us with constant new news so we don't get bored.
My favourite item on the menu was Spicy Tilapia Fish, but they've recently updated it to Spicy Citrus Tilapia Fish... Yummm...
They've also recently launched a loyalty programme allowing redemption not only on Element Fresh outlets, but also across brands and activities that contribute to a complete healthy lifestyle. For example, accumulate 6000 points and redeem a free biotherm moisturiser.
Basically, this is what i call great marketing.
4 comments:
yum... I love the salad with blue cheese and apples
ginger blossom> ooh i haven't tried tht. It's next on my wai mai list!
Aren't you glad they have an outlet in Beijing now :)
yes i am! but somehow it's different here.
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